What is corporate communication, and what is it for?
What corporate communication is, how it differs from PR and marketing, what it covers and when an organisation needs it.
Guides
Corporate communication guides
Answers to the basic questions of corporate communication, as I’ve met them in practice. Written to keep you company if you’re setting up a function, working on a strategy or sitting down to write a press release.
How to set up a corporate communication function
What to settle in the first months of a new communication function: reporting line, remit, sign-off chain, core documents and the first 90 days.
How to build a corporate communication strategy
Strategy before the calendar: building a communication strategy from the organisation's goals, stakeholders, key messages, channels and measures.
What is internal communication, and how is it managed?
What internal communication is and why it matters: the manager's role, which news goes through which channel, and common mistakes.
How to write a press release
A press release a journalist will actually read: news value, headline, first paragraph, quote, images and sending it.
How to put together a sponsorship proposal
A sponsorship proposal is a partnership offer, not a request for help. What goes in it, packages, language and the report afterwards.
If you’re setting up a function, building a strategy or facing a difficult announcement, I’d be glad to talk. simgenurgudeberkkorkmaz@gmail.com