I build what organisations say,
together with what they decide.

A communicator who works from the inside.

I have spent most of my career building a communications function from the ground up. For nine years, at the 156-year-old Saint-Joseph French High School in Istanbul, the school I once attended myself, I created the institution’s first corporate communications structure, bringing reputation, executive communications, corporate identity, fundraising and events together under one roof. I grew the team to five, reported directly to the Director and, as the Director’s communications adviser, shaped the institution’s voice with its leadership in Turkish, French and English.

I led the renewal of its corporate identity with Chermayeff & Geismar & Haviv in New York, and built a content strategy on it that kept every channel consistent in both languages. I managed relations with ministries, the French education network, consular authorities, the press and a long-established alumni association, and ran events for up to 1,200 guests. Through sponsorship and partnerships, I secured funding for eight large-budget projects, several of them renewed year after year. I also launched the school’s digital channels from scratch.

Before that, I worked on the corporate and agency side, and before that, in journalism. At Renault MAIS, I ran head-office-to-field internal communications for some 7,000 employees. At Infomag, I led corporate publishing for Koç Holding, Borsa İstanbul and SOCAR, working directly with their communications teams. I was economy editor at Karar, where I built the paper’s digital presence, then ran corporate communications at Akakçe and, as director at desiBel, led PR campaigns for Türk Telekom. Journalism, at Euronews, Sud Ouest, Habertürk and Sabah, taught me to read organisations from the outside before I ever spoke for them from the inside.

Today I work as a communications consultant, and I write about how organisations think, decide and speak.

MBA in Brand Management (Bilgi University), MA in Journalism (Bordeaux), BA in Sociology (Galatasaray University).